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Sunday, June 17, 2007

The Forgotten Fundamentals of SEO

by Chris Diprose

There are many articles written about keywords and linking but this article is different. In this article I walk you through the often forgotten elements of SEO and good web design. There are many parts to SEO but they should all start with good solid and simple SEO design. This article is for people who want to understand what SEO principles should be taken into account before a word even hits the page. Improve your website from the ground up.

This book was written from the collective knowledge and information gathered by Chris Diprose, owner and manager of Kanga Internet. Kanga Internet are located in Melbourne, Australia and they focus on Search Engine Optimization (SEO) and Web Development for the Joomla Content Management System (CMS).

With Search Engine Optimization there are lots of unknowns, educated guesses and knowledge gained from personal and associative experience. Google, Yahoo and MSN keep their cards close to their chest when it comes to revealing how their ranking systems actually work. They tell the community trickles of information on what things can affect search engine results, how they can be improved and what to do in certain situations, but mostly knowing what to do to achieve good results is achieved by studying and hard work. Much alike other SEO consultants I have gathered information from various sources and worked constantly on improving results for customers. I am always looking for new intelligent ways to improve search engine results. I believe in "White Hat" (or more appropriately, "Grey Hat") principles.

Edition 1 of this e-book is intended for people looking to improve their websites from the ground up. I address SEO design fundamentals; the things you need to consider before embarking on any text and keyword analysis. I hope you find these hints and tips useful.

Enjoy the readings herein.

- Chris Diprose

The Website Revelation – What owning a website actually means.

As a Web Developer and SEO consultant I deal with many existing website owners who are looking to modify or improve their website. I also deal with many people who are looking to start their web presence with a new website. Through both of these interactions there is often a common theme; a misunderstanding or an attitude. I call this a misconception of reality, as often the reality of what the Internet can actually do for the persons business and what they think it can do differ massively.

Often it is presumed that by simply owning a domain and having a website built and published on the Internet, thousands of people will magically find the website, visit it and buy their products. "If you build it, they will come" should be removed from the vocabulary as soon as possible if you are to adjust attitudes to the underlying search technology. As a businessman in the real World, it is obvious that it would not happen outside of the Internet ether, so what is so different online? Maybe it was the Technology boom 10 years ago that caused a rift in understanding or maybe the buzz that caused the meteoric rise in the stock prices of Tech Companies, I can hear the thoughts of the small businessman, "surely this can be replicated for my business" – in answer I would say, "well, it is unlikely, but you should be able to achieve some results over time".

It is most important when taking on a project like Search Engine Optimization for a website, to know that it is important to be committed for the long haul. It is no small task and sufficient funds need to be allocated to the project. Delivery deadlines need to be correctly scoped against required changes, in order to meet client expectations. The key points of responsibility to the SEO project are in knowing that there are big changes near the start and during setup but the changes do not stop after setup, there are a continuous ongoing refinements to the design and system over time. In this regard I find it important to manage expectations and set realistic long term goals on what a website can be expected to achieve and in what time frames those goals hope to be met.

So what should your goal be when you are delving into SEO for your website? Well, everyone’s goal is exactly the same; improve page rankings, improve page visits and hits and finally gain more sales through the website.

When it comes to SEO and achieving these goals you have to have principles and my main principle is, "Good websites get good ratings and bad websites get bad ratings or none at all." As time goes on with the improvement of search engine technology and the refinement of search engine results this statement becomes truer and truer. I believe in results through "white hat"(reads; "Grey Hat") principles and methodologies.

What are "white hat" principles? I guess I would compare it to doing things the honest way and the right way without risk. So develop a good site, promote good linking, have good informative content and keep working on it and then you are on the road to good rankings through "White Hat" principles.

So, why should you do things the "white hat" way? Well, search engines do have some kind of understanding, an artificial intelligence. They soon catch on to websites spamming or linking to websites with no relevance and bad cross linking. It’s about being smart, in for the long term and wanting your business to grow organically, naturally.

So how do I go about improving my site and making it optimized for search engines naturally? Well, that’s why you’re here! So let’s run through few of the things you should be doing in your websites from a fundamental level.

Domain names:

When choosing a domain name, choose one that is relevant to the product or service you are going to provide and that is as simple as possible. There are considerations of branding and product/service provided that should go into this choice. Involvement of marketing personal and product understanding is required but also consultation with your SEO professional is advantageous. In this step I would say, take some time and choose wisely. Keep it simple and easy to remember, often saying it out loud will make it clear whether it can be understood by a simple man.

It is a strongly held belief by many SEO professionals that buying a domain which is older, and that has been around for a while, means it will not be sand boxed by Google. What’s the sandbox effect? Well, it refers to what Google does to a website or domain that is new or is relatively unknown by Google. In many instances Google’s Sandbox effect relegates the new domain to sub-optimal inclusion in search results. Regardless of the sites optimization it lowers the websites relevance and ranking to the term searched upon. If you can use your old business domain name, then consider this very important.

If, however, you are buying a new domain name then keep it relevant to the product or service being sold or offered on the website. Keep it close, relevant and simple. Relevance is primary.

Location specific domain or international domain ( .com or Personally I think dot com’s are better, mainly because they appeal Internationally but if you want to you can keep it location specific and to your region then consider purchasing all similar higher level domains, and, if you can.

Choosing a Host:

Fast, reliable and gives you all you that you need and want. Preferably gives a unique IP. Again some SEO professionals believe this can also have a detrimental affect in Google rankings but from my experience it sometimes does and it sometimes doesn’t. I have had some sites come in with high PR rankings on shared IP’s and others when I shifted to a new IP the PR of the site jumped, so this is still a bit of a mystery when it comes to Google rankings. I guess a consideration

Traffic considerations: When choosing your host ensure the plan you are on can be expanded so that any new increases in traffic can be accommodated accordingly.

Site Design:

There are several fundamental things to consider when you are modifying or designing a website.


Flash is has been popular for a few years now and I truly believe it has its place. It is a great way of showing many products or services in a small area, has great visual impact if done properly and can set a good friendly tone to the website visitor. Having said that, I also hate flash; it can be an absolute nightmare when it comes to search engine optimization.

What you should know about flash; it cannot be read by a search engine as the search engine cannot read the text or the images contained within it nor can it interpret what is in the pictures being shown.

When it comes to flash I would suggest, not making your whole website flash. If you are designing a new website and you want to use flash then use it in high impact areas to capture the attention of your intended audience but use it sparingly. It is important to ensure that as much text content(to a maximum discussed in my next book, generally 300-500 characters) is available on the webpage and in simple HTML.


Many older websites were designed with frames. Frames are where the main home page is actually a frameset page that includes several other pages into it. This makes the page hard to index in search engines and should be avoided. While Google do now index framed sites, it is important to note that most of the other top search engines still cannot follow frame links. They only see the frameset page and ignore the rest of the inner frames. This presents an SEO problem to us because it is highly likely those inner pages contain our content keywords.

Nowadays this is not really a huge issue as it is so uncommon for a designer to actually use frames but the easiest way to resolve the issue would be to enforce a no use policy on frames.

Page Layout:

According to research the Googlebot trawls web pages from left to right and top to bottom. So given this little tidbit of information it is clear that you should be putting our most valuable keywords and information on the left and near the top. Of course this is a blanket statement and does not take into account design principles and beautification. Just keep it in mind during design of page layout. Position your move relevant keywords to the left of the page and near the top.

Good HTML Coding:

A lot of HTML generator programs out there bloat HTML to the point it is 3-4 times larger than what it would be if you hand coded it. Keep it simple, use a text editor, edit your HTML the old school way; until there is a HTML generator tool worthy of use. If you can’t code HTML then do a search on the Internet and find a decent, free, e-book and learn how to do it.


This is very popular among many web development professionals for menu’s, popups, scollers etc etc. It would be my suggestion to use simple plain HTML menu’s or as little Javascript as possible in web pages. There are many small JavaScript menu’s out there that are slim on JavaScript code to reduce this issue and make it almost negligible. Don’t over clutter your site with JavaScript as it increases page size, page load times and the search engines won’t understand it.

Image Sizes:

Keep them small and use only what you need to. This is essential for decreasing page loading times and getting information onto the users screen as soon as possible.

Overall page size and loading:

The overall page size is an important factor. It should load quickly and be easily trawled. If you have followed the HTML hand coding, used minimal javascript, used simple table layouts and good image sizing then you should be fine. There is much evidence that supports the fact that Google and probably the other search engines also, do not like to scan huge files, so keeping your overall HTML page size below 25k is my suggestion.

Dynamic URL’s & page/file names:

Dynamic pages are roadblocks to high search engine positioning. Especially those that end in "?" or "&". In a dynamic site, variables are passed to the URL and the page is generated dynamically, often from information stored in a database as is the case with many e-commerce sites. Normal .html pages are static - they are hard-coded, their information does not change, and there are no "?" or "&" characters in the URL.

Pages with dynamic URLs are present in several engines, notably Google and AltaVista, even though publicly AltaVista claims their spider does not crawl dynamic URLs. To a spider a "?" represents a sea of endless possibilities - some pages can automatically generate a potentially massive number of URLs, trapping the spider in a virtually infinite loop.

As a general rule, search engines will not properly index documents that:

• contain a "?" or "&"

• End in the following document types: .cfm, .asp, .shtml, .php, .stm, .jsp, .cgi, .pl

• Could potentially generate a large number of URLs.

To avoid complications, consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly.

Slightly Off Topic Thoughts:

The topics covered here are not considered completely SEO topics but in terms of overall objective – increasing sales, this section is very important. Take these things on board, consider them, consult with your designer and marketing team. Make educated and informed choices on these topics when considering your audience and what your website objectives are.

Screen Size:

Over 65% of all screens in the World are set to run at the 1024x768 resolution. Of the remaining percentage, 13% are running at 800x600, 20% running at larger sizes and 2% are unknown. So this affects the way you design. It would be my suggestion to always design for the smallest user to visit your site, but often I find 800x600 restrictive so I tend to design for slightly larger. Not large enough to make an 800x600 user angry but large enough to make it look good on larger screens also. I weigh up my target users, my intended amount of content and find some happy medium. I generally design for 1000x620 as this is the perfect amount of real estate for a 1024x768 user when they have the browser top bar and status bar and Windows taskbar.

colors and themes:

One important aspect of marketing - selling - is the use of color. Meanings are attached to colors in the same way meanings are attached to words.

• Gold is the color of wealth and prosperity.

• White is the color of pure innocence and cleanliness.

• Pink is the color of femininity and softness.

• Green is the color of natural things and freshness.

• Red is the color of danger and stress.

• Blue is the color the calmness, intelligence. The majority of the World selects blue as a favorite color. It often represents "trust"

Use of color to establish an image or a brand is common in the marketing community, yet when you visit the websites of many search engine optimization professional’s, it's obvious that color significance plays no part in their own web optimization. Some of the colors I found on SEO websites:

• Baby Blue, a color which implies weakness.

• Red, a color which implies risk, or danger.

• Orange a color which implies a cheerful "levity". Orange is one of Americans’ least favorite colors.

Although color selection is off topic for SEO I would consider it a very important factor in what SEO is trying to achieve, in the end, for your website – selling more product, creating loyalty to your brand and customer impact. color research is something you should seriously consider. In summary of color choices I would suggest studying and learning more about your customers, researching color choices and their relevance to your underlying products and making informed choices on these in collaboration. If in doubt then I suggest sticking to safe and trusted colors within safe eye pleasing designs.

Gifs for logos & jpgs for pictures:

Ensure you are using gifs for logos and background placements and jpgs for photos on your website. This helps reduce size and improve clarity of the web site overall.


It is vitally important to ensure your web page works in both IE, Firefox and Opera. Testing other browsers is also an advantage but these are the main three in use nowadays (2007). I think quoting stats on the browser breakdown are irrelevant as you need it work in all browsers. W3C cross browser compliance is great for this.

So, this brings us to the end of Volume 1: Fundamentals of SEO Web Design. There are many things to consider when designing a website or modifying a web site to make it more SEO friendly. Clearly I have a few more volumes left in SEO for websites.

Web Design Australia | Search Engine Optimisation Australia

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Wednesday, December 13, 2006

Article Marketing: Long or Short Articles - Which Is Better

by Yuwanda Black

Most online professionals know that article marketing is one of the most effective ways to promote a product/service. However, when marketing with articles, which is better, long or short articles?

Most experts say that articles should be between 400-600 words, give or take 50 on either side. However, in general, I disagree. Why? For the following three reasons:

NOTE: There are times when shorter pieces -- eg, Tip of the Day, Just an FYI, an editorial/opinion piece -- are justified.

1. Not Enough Detail: Many articles are written to sell something. So, a business owner may pay someone to write a general article on their topic to drive traffic to their site. This is fine, but as a reader, when I’m searching for information, I usually want details that go beyond what a general article will dispense.

It's frustrating to just get the tip of the iceberg – ie, information I may already know – and not get the meat of a subject.

This is a big turn-off for me. And when I visit a site, if it’s filled with a lot of these what I’ve deemed “common sense pieces,” with no “meat” information, I conclude that the site owner is more interested in selling me a product/service than educating me on a particular subject.

Education leads to knowledge which leads to trust, which THEN leads to SALES. If more online sellers would realize this, they’d do better.

2. No Expertise: Many articles are obviously written (or commissioned) by those with little or no experience on/in/with the subject written about. Most of the information found in the majority of articles can be Googled and found via official sources.

I don’t know about most surfers, but when I look for information, I want the personal experience – how you did it, what worked for you, what didn’t work – and why? This is the real benefit of the Internet. It allows a true exchange of first-hand information.

When you’ve used a product, built a business, found an effective technique – and can back it up with a personal story (eg, this is what happened when I did “x”), it gives sooooo much more validity than just spouting off what can easily be found via official sources.

And again, this leads to knowledge, which leads to trust, which THEN leads to SALES. Why? Because people get the feeling that you know what the heck you’re talking about.

INSIGHT: I particularly like personal stories that detail what didn’t work so well? Why? Two reasons: a) It saves me from making the same mistake; and 2) allows me to brainstorm about how to do it better. It also lends an air of truth (hence, validity) to whatever sales pitch you’re making.

This leads to my final point – failure.

3. Don’t Tell Me What To Do, Tell Me What NOT to Do: Many articles begin with “How To.” And, this is fine most of the time. But, also take the time (eg, expand the word count) to tell me what NOT to do.

To digress a minute, I don’t know how/when we became a nation of people afraid to admit failure, but that’s almost the first lesson of success. It takes failure to get to success.

I’ve failed at so many things (especially businesses) that I just have to laugh as I look over the list (yes, I keep one). But you know what, I wouldn’t know half of what I know now if I hadn’t failed so often.

When you gain knowledge via failure – you’ve earned it – that’s like money in the bank. You can move forward confidently because you know what, for sure, DOESN’T work.

Why "Failure" Increases Sales

When a writer drones on and on about this, that and the other, I’m searching for the grain of truth, for the human element of failure. Admitting to failure does three things:

a) It tells me that you’re passionate about your product/service: When you’re persistent enough to keep trying something after failing at it – you’re either just plain crazy, or passionate about it. This passion will always be translated to your end user -- you just have to trust me on that.

b) It tells me that you’re human: Part of connecting with a customer is making them feel like you understand their situation.

If you excel at everything you try – well, I just can’t relate to a person like that. If I can’t relate to you, you’re going to have a harder time selling to me. It doesn’t mean it’s impossible, it just means you’ll have to work that much harder.

c) It tells me that you care: When you fail – and put it out there for the world to dissect – it tells me you care enough about me, the consumer, to want me to avoid the same mistakes. And you know what, I’ll like you for that, trust you for that and BUY FROM YOU because of that.

Sincerity can be sensed and if you have page after page of obviously canned material on your site, re-evaluate why you are really in business.

Remember, article marketing is not about dispensing information – it’s about dispensing helpful information -- and that usually calls for more than 500 or 600 words.

May be reprinted with the following, in full: Yuwanda Black is the publisher of THE business portal for and about the editorial and creative industries. First-hand freelance success stories, e-courses, job postings, resume tips, advice on the business of freelancing, and more! Launch a Profitable Freelance Writing Career in 30 Days or Less -- Guaranteed! Log on to to learn how.

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Monday, October 02, 2006

Article Marketing Is All About Titles

by Gary Shaw

For the many authors who do not yet know how to make article marketing work for their business, they are actually wasting all their time and efforts. A total waste.

Why? Because even though you are producing quality articles, they are not really getting near enough your targeted market.

For those who have been taught about copywriting outside the online world, they would know that the title or headline is one thing that will determine if the content will be successful or not.

In books, for example, the first thing that people see is the title. And people, being critical, have the tendency to judge the whole book just from the title. They will even get to the point where the headline alone will make them buy or not buy that book. This is the same thing with online print ads.

But it is a different case with article marketing. In article marketing, your articles are targeted to audiences that have an interest in them. This is the basic idea behind distributing one online. You have to make sure that your article marketing will be seen by consumers and potential consumers alike.

One of the most common misconceptions about articles online is that people will just read them at random just like they do with books or any printed materials they see offline.

So with article marketing, you are assuming that people will just randomly check out your article once they see it posted.

This is wrong. Visitors online do not just chance upon anything on the Internet. They are there in the first place to look for or they need something. When looking for the things they need, they do not just get into the first website they see.

Most of them will probably use the search engines to achieve what they are looking for. Chances are, they will choose one of the more popular search engines and type in the keywords related to the topic they need there. Then the search engines will display the results found.

Your goal now in article marketing is for your articles to be prominent in the search engines.

Truthfully, the only difference between you and articles experts is time. If you will invest a little more time in reading, you will be that much nearer to expert status when it comes to articles.

How do you make this possible?

By using the right title.

The success of your article will be based on the first 3 or 4 words of your title. It will determine how much traffic your article will get back to your website. This can only be attained when you have created keyword rich titles that will match the most common keywords related to your content.

To know what are the rich keywords and the right ones that you should use for your articles, it would be best to use a keyword research tool. Some of this software is free but some are not. Try to look for the sites that are offering this software. It will prove to be a valuable tool needed for successful article marketing.

It is vital that you learn and understand how to go about keyword research whether or not you are using a web-based research tool or not.

When choosing a headline or title for your article, try not to include rubbish characters. These are quotes, asterisks or anything that search engines will find difficult to understand. You would not want them to discard your articles totally just because they cannot make any sense out of your title.

Also, do not get into some of the search engine spam technique of giving out keyword rich titles that are in no way related to your articles. You will just get into big trouble once the search engines have filtered out people doing these things.

If you want to get the most out of your article marketing strategy, you must master keyword research so that you can make keyword rich and clever article titles or headlines.

Your pay off will be huge amounts of traffic to your articles and website thanks to the search engines who love reading titles.

There is really no great secret to having a successful marketing strategy. Once you know some of the important factors that are needed to make it work, there will be no stopping you from getting the customers you want and the search engine position you sought.

There's no doubt that the topic of articles can be fascinating. If you still have unanswered questions about articles, you may find what you're looking for in the next article.

Gary Shaw is the Owner of New Articles Here at and invites You to post articles and collect Free Articles for your Website or Ezine.
Gary Shaw also promotes Site Promotion Products , see more at

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Tuesday, July 11, 2006

8 Powerful Reasons to Submit Articles

by Chris Ellington

As a marketer, your goal is to reach your prospective customers. You strive to deliver a message that will help make a sale or get a new subscriber. When you submit articles, you achieve those objectives. The process sweeping the internet is called "article marketing".

Article marketing allows you to become known, build credibility, and establish a relationship with your target audience using the web sites they are already visiting. There is no need to waste your time, effort or money marketing to a general, untargeted audience.

Speak directly to a specific audience who is already showing an interest in what you have to offer. Post your articles in the newsletters that your target audience subscribes to. Get your articles published on the websites that they are visiting. Have your words included in the RSS feeds of the most popular sites on the net. Article marketing lets you speak directly to your perfect customer.

Here are eight extraordinarily powerful results of submitting articles to newsletters and content rich websites:

Create More Business

When your articles appear in newsletters and content rich newsletters, a targeted audience reads them. A large percentage of your potential target audience has never heard of your website. You create more business for yourself by providing content that inspires action.

Generate More Traffic

When your readers are inspired to action, the action they take is to visit your website, where you have more opportunities to make offers, collect email addresses, and get sales. The cornerstone of success with internet marketing is get more visitors to show up at your site.

Improve Your Conversions

When more visitors show up at your site, they are already feeling good about you, your approach, and your solution to their problem because they have read your articles. Ken Evoy calls these visitors "pre-sold" and says that compared to "cold visitors", these people are much more likely to join your mailing list, subscribe to your newsletter, or buy from you. And why do these people show up? Because they found your link on popular sites around the net.

Increase Inbound Links

Every time your articles appear on popular sites around the net, they carry a link to your website. When your article is reprinted, you get another link directly to your site from a relevant source. No more begging webmasters for reciprocal links, no more monitoring web links. You provide content and the popular websites around the net publish more links to your site.

Increase Your Page Rank

Links from popular website sites, especially sites closely aligned with yours, are viewed by Google as "highly relevant". More relevant links result in a Page Rank increase for your site. Your articles give the largest, most popular sites in your industry a reason to link to you. The more relevant links you have, the higher your Page Rank

Get Better Search Listings

According to Google, "Page Rank provides the basis for all of our web search tools." So the bigger your site's Page Rank, the higher your site will appear on search engine results pages. Having your page show up in the top 10 of keyword search results dramatically improves your traffic and increases your site's credibility.

Become a Recognized Expert

Increased credibility is a tremendous factor in converting traffic to sales. When the most popular sites in your industry publish your articles, you become known as an expert in your field. Your website gains both credibility and stature. Customers start coming to you, instead of you chasing them down. The more often your knowledge and expertise is demonstrated to a potential customer, the more they'll trust you, and the more they'll buy from you. Submit articles today and gain that expert status.

Grow Your Affiliate Income

Expert status is one of the prime factors that turn ordinary affiliates into Super Affiliates. As you become a recognized expert, more people believe in (and act on) your recommendations. When they act on your recommendations, your affiliate income soars. It all starts with submitting your first article.

Chris Ellington gives effective and easy to implement marketing strategies to internet marketers, small business owners and home business entrepreneurs.
His Article Marketer site is a favorite of internet marketers around the world.

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Wednesday, June 14, 2006

Submitting Articles, What To Do And What Not To Do

by Hege Crowton

When first getting into article marketing many of you will find out that coming up with good content for an article can at times be quite challenging but this is just the first step of getting your article viewed by people. After you have finally been able to get your article written then comes the task of getting it approved by all the directories you want to submit your article too.

This in itself can prove to be very frustrating since directories all have their own rules on what types of articles they are willing to approve. It is not the content they will have a problem with rather the way you have put the article together. Some directories will accept things that others disapprove of. Over the last few years I have been able to come up with some sort of standard for my articles which seem to be acceptable for the majority of directories.

The first problem you may run into when submitting your article is the title, or head line as it is also called. What is the proper way of writing a title? Unfortunately the directories can’t seem to agree on this and as you will see, some of them want the title written in all capital letters while others prefers it written in small letters. What is a writer to do? Well what I did was to make the first letter of each word capital and believe it or not, they are all accepting it.

The next big thing is to make sure you do not write your article as an advertisement. Stay away from words like “I” and “me”. It is preferred that an article is written in third person. Another thing which is often a reason to decline your article is if you put your URL in the article itself. Most article directories has a special place for this called a resource box and within this you may talk about yourself. Therefore I never include any links or URL’s in my articles.

Yet another issue you may come across is the length of your article. Although I have never had an article declined because it was too long, I have had them declined for being too short. A good measurement to go by in order to make sure your article will be submitted is to never keep it less than 400 words. There are many people out there who write great long articles but in general people tend to just skim thru such articles. An ideal length of articles, from what I have seen, is around 6-700 words.

One more last thing and that is about paragraphs. Most people like to put spaces between each paragraph and that is great because that is what I do too, but what do you consider a paragraph? What many people do is that they put a space after each second line and this is something that many directories consider “hard line breaks” and that is unacceptable. Make it a rule to make a paragraph at least 4-5 lines and then put a space, just like I have done in this article.

Following these few, simple guide lines should help you get your articles submitted to the various article directories out there. These are only suggestions but after all I have done this for a few years now and I can not remember the last time I had an article declined.

Hege Crowton has established her self as an expert copywriter.

Copyright 2006

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Friday, May 26, 2006

Why Writing Articles Is One of the Most Important Steps for Any Site

by Anthony Kristovich III

Starting out with a new site can be a daunting task. There are literally millions and millions of websites. Only 5% of websites don’t fail. Advertising costs money, which a new site doesn’t always have to spare. So what is there to do to get people to find the site?

Write Articles.
Writing articles is one of the best-working methods of getting a site’s presence known. Search engines find the backlinks in your resource box of articles and can find your site easily. People read what you have to write and visit your site to find out more. Sometimes articles even get picked up in newsletters or ezines, giving even more coverage.

Most articles tend to be 400-1200 words. Your article should have something to say, or a point to make. Remember, you should be giving your reader good information they want, not a press release and don’t self-promote. If you write well on your topic and give good information, you only stand to gain.

There are 3 big things you get from writing articles, which are to mark you as an expert, giving you quality backlinks, and the traffic you get from people reading the articles are already interested in your topic, making them extremely targeted.

You mark yourself as an expert when you write articles. You are giving out free information of use to readers. Readers in general will find all of the articles you have written and come to see you as an expert due to your vast knowledge in your topic.

You get high-quality backlinks to your website from the resource box of wherever your articles are on the internet. Search engines will see this and you are getting great on-topic backlinks that are now and will always be great for your link popularity.

The readers that are reading your articles are already interested in the topic and are trying to find out even more information. This means you have a highly-targeted audience right from the beginning and it is likely many readers will follow the link to your website to find out more.

Writing articles is one of the best ways to market your website there is. You get to share information with your potential visitors, and in the process get great backlinks which are always a huge part of increase your position in the search engines. You can in fact write your own success story, literally. The price … FREE.

Tony Kristovich is the owner of, a link exchange website where you can register for free to exchange links with other webmasters like you.

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Friday, February 17, 2006

Article-Buzz | Free Article Directory

Publishers - Looking for content to add to your websites? Or articles for use in your opt-in newsletters and e-zines?

Article-Buzz ~ Free Article Directory has a fine collection of fresh informative articles available on many topics.

Each article is reviewed by our editorial staff to ensure professional quality content.

All articles are available in Text or HTML format. All you need to do is choose an article, click a button and paste into your web page or newsletter.

Are you an Article Author ?
You can submit your article to the Article-Buzz directory Free aswell.

Simply create a free account and add a pen name to have your articles featured in our directory for free distribution and online syndication.

Submit your articles to the appropriate category or suggest a new category on our contact page.

Your articles will be reviewed for inclusion in our directory and made available to publishers.
Your Articles are also listed in search engines and added to our RSS feeds.